• Dr. M. G. Vaidyan, Deputy Managing Director, State Bank of India
    Everything in the days to come will be technology driven. There will be no need to visit the branches at all. Register Now
  • Abhishek Malhotra, Partner, Asia Pacific, A T Kearney
    Promises are being made, sometimes revolutionary and sometimes evolutionary, but we will get there one way. The time to take rural markets seriously is here.Register Now
  • Vibhu Arya, Head Strategic Partnerships, Snapdeal.com
    We initially thought that you could sell rural consumers a brand that is not very well known. However, people in rural India are very aspirational, and they want the best brands, just like consumers in urban areas. So we have to keep this in mind and offer them familiar brands, but at lower price points. This ensures they stay interested and competitive prices act as a hook for them.
  • Rahul Saigal, President, Geometry Global
    You don’t have to always think like a rural consumer to come up with an idea that is relevant for the rural consumer. We are all humans, and all of us think similarly, we behave and react very similarly to a specific type of input or stimuli. We try to change how people behave, and that is why we sometimes see campaigns struggle in rural India.Register Now
  • Dr Anuja Agarwal, Associate Dean - Rural Management, Welingkar Institute of Management Development & Research (WeSchool)
    Because of the information age we live in, there are no more geographical boundaries and aspirations have increased. If you look at an internet access map, rural India does not look much different from urban India, and that is now a reality of our time.Register Now

December 16 & 17, 2015
Courtyard by Marriott- Mumbai

The Economic Times Strategy Masterclass – Rural Marketing

The Economic Times has always been in the forefront in taking up meaningful issues, deliberations on which are crucial for the nation’s growth story. We believe that for India to become a 20 trillion economy as envisioned by the Honorable Prime Minister, it is the rural consumer who will play a pivotal role.

The Economic Times Rural Strategy Marketing Summit will see discussions on the huge potential, challenges and opportunities of a thriving rural market where a bolder customer’s aspirational demands are also expecting poignant changes in government policies. Read More