• Dr. M. G. Vaidyan, Deputy Managing Director, State Bank of India
    Everything in the days to come will be technology driven. There will be no need to visit the branches at all. Register Now
  • Abhishek Malhotra, Partner, Asia Pacific, A T Kearney
    Promises are being made, sometimes revolutionary and sometimes evolutionary, but we will get there one way. The time to take rural markets seriously is here.Register Now
  • Vibhu Arya, Head Strategic Partnerships, Snapdeal.com
    We initially thought that you could sell rural consumers a brand that is not very well known. However, people in rural India are very aspirational, and they want the best brands, just like consumers in urban areas. So we have to keep this in mind and offer them familiar brands, but at lower price points. This ensures they stay interested and competitive prices act as a hook for them.
  • Rahul Saigal, President, Geometry Global
    You don’t have to always think like a rural consumer to come up with an idea that is relevant for the rural consumer. We are all humans, and all of us think similarly, we behave and react very similarly to a specific type of input or stimuli. We try to change how people behave, and that is why we sometimes see campaigns struggle in rural India.Register Now
  • Dr Anuja Agarwal, Associate Dean - Rural Management, Welingkar Institute of Management Development & Research (WeSchool)
    Because of the information age we live in, there are no more geographical boundaries and aspirations have increased. If you look at an internet access map, rural India does not look much different from urban India, and that is now a reality of our time.Register Now

December 16 & 17, 2015
Courtyard by Marriott- Mumbai

The evolution of rural markets in India has opened up innumerable marketing opportunities. Rural is no longer a large homogenous mass of conventional assumptions. There is a need to identify prospective customers, discover new customer segments, extend the distribution networks and build relationships with channel partners in the countryside. Marketers should devise customized marketing solutions since, today, one size doesn’t fit all.

  • Date: December 16 & 17, 2015
  • Venue: Courtyard by Marriott- Mumbai
  • Contact Us: +91 8451958719
  • Email: info@et-strategymasterclass.com
  • Address: Mumbai
Aruna Sharma, Addl Chief Secretary, Panchayati Raj & Rural Development, Govt of Madhya Pradesh

Aruna Sharma, Addl Chief Secretary, Panchayati Raj & Rural Development, Govt of Madhya Pradesh
Arvind Sonmale, MD & CEO, SAFL
R Amalorpavanathan, Deputy MD, NABARD
Veerendra Jamdade, CEO, Vritti Media
Nilesh Mazumdar, CEO Consumer Brand Division, Ruchi Soya Industries
Panel Chair : Ratna Viswanathan, CEO, MFIN

Prof. Prakash Bagri, Founder & Principal of PRB Partners, Visiting Faculty IIM (Ahmedabad, Bangalore & Kolkata)

Anupama Ahluwalia, Chief Marketing & Customer Services Officer, Reliance Retail
Dharmendra Mishra, VP Two Wheeler, Mahindra & Mahindra
Vivek Agrawal, Chief Marketing Officer, Ultratech Cement
Samir Bangara, Co-Founder & Managing Director, Qyuki Digital Media
Panel Chair : Abhishek Malhotra, Partner, AT Kearney

Chetan Gore, Chief Marketing Officer, Godrej Consumer Products

Pradeep Lokhande, Cofounder, Rural Relations

Raghu Roy, CEO, Monitoring & Research Systems (MARS)
Rahul Saigal, Group COO, Geometry Global

Ramesh Iyer, MD, Mahindra & Mahindra Life Insurance
Yogesh Gupta, CFIO, Bajaj Allianz Life Insurance
Prashant Mandke, VP & Head, Anugrah Madison
George Angelo, Executive Dir Sales, Dabur India
Panel Chair : Anand Ramanathan, Director, KPMG

K Sridhar (Pops), Chief Creative Office, Sapient Nitro
Dalveer Singh, Head Experiential Marketing, APAC, Dialogue Factory
Sandeep Dandekar, Executive Vice President, Netmagic Solutions
Rahul Saigal, Group COO, Geometry Global
Panel Chair : Dr Atish Chattopadhyay, DEAN, Mudra Institute of Communications

Ajay Chaturvedi, Innovator & Author, Co founder & CEO Harva