Understanding the rural consumer

  The Economic Times Strategy Masterclass on Rural Marketing will shed light on the psyche of the rural consumer India is witnessing a monumental change with regard to the practices, behavior and attitude that its rural populace cherishes. With 850 million consumers in rural India comprising about 70% of the population and contributing around half of the country’s GDP, India’s per capita GDP in rural regions has grown at a Compound Annual Growth Rate of 6.2% since 2000. It is fair to say that rural India is grabbing the attention of companies large and small.